You can build the brand you imagine.

Practical tools, courses, and inspiration for building the next generation of independent and neighborhood brands.

Membership starting at $100/month

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The Foundations Course

Your map for building a brand that feels steady, sustainable, and unmistakably you.

Our signature brand building curriculum guides you through three pillars — strategy, creative, and marketing — so you can make thoughtful decisions and build with confidence.

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01. Strategy

Gain clarity on who you serve and why it matters.

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02. Creative

Shape an effortlessly memorable brand identity.

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03. Marketing

Reach the people who will cherish your work.

What You'll Learn

Grow your business with confidence.

By the end of this course, you’ll be able to see your business as a whole — and make decisions with clarity instead of second guessing.

Showing a customer, The Welcome Rose Hat Co. — a boutique hatmaker.

THE WELCOME ROSE HAT CO.

What you’ll walk away thinking:

  • “I finally feel like the expert in my own business.”

  • “My thoughts feel organized.”

  • “I know what matters — and what doesn’t.”

What to expect:

  • A hands-on, thoughtful learning experience

  • Lessons you can move through at your own pace

  • Video guidance paired with practical workbooks

  • A membership you can cancel anytime — designed to support your work, not overwhelm it

Made with you in mind.

Whether you are building from the ground up or refining a growing brand, this course meets you where you are — and respects how you want to build.

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ARCH SKYLES DESIGN

  Thoughtfully designed for:

  • small-batch and cottage-scale makers

  • creative entrepreneurs in their first few years

  • home-based business owners

  • people who want to stay small (or small-ish) and build with care

Not designed for:

  • growth at all cost businesses

  • shortcut-seekers or template-only solutions

  • teams trying to quantify every decision

  • late-stage companies with departments and layers

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Brand Building Membership
$100.00
Every month
$540.00
Every 6 months

Get instant access to The Foundations Course — our signature three part journey to building a brand that doesn't blend in or burn out. Give it a try for less than a single weekend workshop.

✓ Go at your own pace
✓ 48 Video lessons
✓ 200+ pages of thoughtfully designed workbooks
✓ Lifetime access
✓ No strings attached — cancel anytime
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What makers are saying.

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  • “This gave me super practical and relevant strategies for email and social media content.  This class has completely reframed the way that I look at marketing, and honestly has helped make marketing enjoyable for me. “ — Tori, coffeeshop owner

  • “I never realized I was thinking about my key value proposition all wrong. Now I can communicate with my audience with clarity and confidence.” — Jace, creative entrepreneur

  • “This was an invaluable tool that walked me through my re-brand and re-launch. I cannot believe how much time and little micro decisions this has saved me.” — Jessica, small-batch maker

  • “I never quite knew what to work on next and felt overwhelmed by all the things I had to do. This has given me so much structure and peace as I navigate building my own small business.” — Bryce, small-batch producer

Explore the Course
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NASHVILLE, TN

 FAQs

  • It’s broken into three parts — Strategy, Creative, and Marketing — with clear video lessons you can follow at your own pace. Think of it as a map for building your business one steady step at a time. There are a total of 48 video lessons and a comprehensive companion workbooks for each part of the course.

  • Yes, we invite you to watch our FREE LESSON to get a really good feel for both the video lessons and the workbook. No email required to access it because we believe in this course and we believe in you. We hope you find this free lesson useful and decide to become a member, complete the entire course, and add your own thoughtful brand to the world.

  • A brand strategy you believe in, a creative identity that feels like you, and a simple marketing plan you’ll actually use.

    We created this so at the end, your brand will be the best it has ever been. You’ll be able to both see your brand as a whole and see all the moving parts. You’ll know how the pieces fit together and what to work on next to get where you want to go in your work and life.

  • We’re Ben and Ella, longtime business partners, hubby-and-wife, and founders of The Thoughtful Brand Co. This brand and this course is the best of everything we’ve learned over two decades of creative and entrepreneurship work. To learn more about our story, visit our ABOUT page.

  • We hear you — there are too many “business courses” out there that recycle the same hustle-heavy advice. Or that is all marketing but the content is shockingly lacking. We’ve experience both. And this isn’t that. The Thoughtful Brand Co. is built on a simple, experience-based framework that fits the way cottage businesses naturally grow. It’s practical, human, and built for the long term — not just a quick fix.

Grow something that matters to you.

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